Advancing the Common Good

Abstract

Cover -- Title Page -- Copyright -- Dedications -- Contents -- A Personal Note -- Preface -- Acknowledgments -- Part 1 -- Chapter 1: Defining the Common Good -- Chapter 2: Assessing the Impact of Proposed Actions on Human Happiness and Well-Being -- Chapter 3: Protecting and Enhancing Public Goods -- Chapter 4: Identifying Today's Major Social Problems -- Chapter 5: Activists, Reformers, and Social Movements -- Chapter 6: Key Tools for Advancing the Common Good -- Part 2 -- Chapter 7: What Can Businesses Do to Advance the Common Good? -- Chapter 8: What Can Government Do to Advance the Common Good? -- Chapter 9: What Can Nonprofit Organizations and Foundations Do to Advance the Common Good? -- Appendix: The United Nations Works to Define the Common Good -- Notes -- Index -- About the Author.

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Advancing the common good: strategies for business, governments, and nonprofits

Kotler, Philip

Kotler, Philip

Abstract

Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?

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