Haier Purpose: The Real Story of China's First Global Super Company

Cover; Half title ; Title page ; Copyright ; Contents ; Preface: A letter to makers ; Introduction ; 1. Before Haier (1978-1983) ; 2. The birth of Haier (1984-1991); 3. Haier's diversification (1992-1998) ; 4. Haier's internationalization (1998-2005) ; 5. Haier's globalization (2005-2012) ; 6. Networked Haier (2012-present)