The Evolutionary Bases of Consumption
In: Marketing and Consumer Psychology
The Evolutionary Bases of Consumption -- Copyright -- Contents -- Series Foreword -- Preface -- Acknowledgments -- Introduction -- Chapter 1 What Is Evolutionary Psychology? -- Historical Overview Leading Up to the Founding of Evolutionary Psychology -- What is Evolutionary Psychology? -- Proximate Versus Ultimate Explanations -- Domain-Specific Versus General-Purpose Modules -- Chapter Summary -- Chapter 2 Consumer Research: Domain-General and Proximate-Level Theorizing -- Proximate Models Utilizing Domain-Independent General-Purpose Mechanisms -- Learning -- Motivation -- Culture -- Standardization Versus Adaptation -- Decision Making -- Perception -- Attitude Formation and Attitude Change -- Emotions -- Personality -- Applications of Evolutionary Psychology in Other Disciplines -- Chapter Summary -- Chapter 3 Consumption and Darwinian Modules -- The Reproductive Module -- Human Mating as a Consumption Choice -- Information Search in Mate Selection -- Gift Giving as a Courtship Ritual -- Sex Differences in Aggregate Consumption Patterns -- Toy Preferences -- Appearance-Enhancing Products and Services -- Cosmetic and Plastic Procedures -- High Heels, Haircuts, and Provocative Attire -- The Myth Behind the Beauty Myth -- Risk-Related Consumption Phenomena -- Financial Risk Taking -- Physical Risk Taking -- The Evolutionary Roots of Conspicuous Consumption -- Conspicuous Consumption in Religious Settings -- The Universality and Innateness of Conspicuous Consumption -- Philanthropy: Costly Signaling Via Nonreciprocal Altruism -- The Survival Module -- The Kin Selection Module -- Family Research in Consumer Behavior -- Evolutionary Account of Kin Relationships -- Darwinian Perspective on Birth Order Effects in the Consumption Setting -- The Reciprocation Module -- Gift Giving as a Means of Creating and/or Solidifying Bonds