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Intro -- Table of Contents -- About the Author -- About the Technical Reviewer -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Collaboration? -- Birth of Being "Social" -- Collaboration-An Introduction -- What Is Social Collaboration, Then? -- Fundamentals of Social Collaboration -- Social Collaboration Makes an Enterprise Work Like a Network -- Advantages of Social Collaboration -- Introduction to Social Media -- Start of New Definitions -- Rise of Internal and External Social Media -- Background of Communities Exchange Initiative in AMS Organization -- Integration of Reward System with Communities Exchange -- Community Exchange Accomplishments -- Birth of Yammer -- Summary -- Chapter 2: The Art of Community Management -- Who Is a Community Manager? -- How Does One Become a Community Manager for Yammer? -- Regular Actions in the Life of a Community Manager -- Check Whether Yammer Is Functioning from Technical Standpoint -- Respond to User Posts -- Post a Link from Internet to Build User Engagement -- Guide People to Not Create Groups on Similar Topics -- Stuff You Need to Know on Group Creation -- Educate User Community -- What are you expected to do as a Yammer group administrator? -- Build group strategy -- Publicize your group -- How do you archive or delete your group? -- Educate People to Not Share Copyrighted Content on Yammer -- Publish Useful Yammer Content to Create Leadership Engagement -- Reasons why employees want execs active on Yammer -- Reasons why execs should be active on Yammer -- How leaders can spend 60 seconds a week on Yammer -- New User Checklist -- Promotional Ideas -- Other Posts to Be Published by Community Manager -- Summary -- Chapter 3: Ways to Keep Your Network Engaged -- Differences Between Community and Hierarchy Models -- Hierarchy Model -- Keep Your Network Engaged by Working Like a Network.
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