Approaching Consumer Culture: Global Flows and Local Contexts

In: International Series on Consumer Science Ser.

Abstract

Intro -- Preface -- Contents -- About the Authors -- Consumer Culture and Its Futures: Dreams and Consequences -- Introduction -- Dreams of Consumption -- Cockaigne and Peasant Dreams of Abundance -- Court Society Dreams of Splendour and Luxury -- The Birth of a Consumer Culture -- The American Dream -- Consumer Rhythms and the Timing of Consumption -- Consume Productively 24/7 -- Profiling, Tracking, and Data Harvesting -- Immaterial and Informational Lifestyle Construction -- Consumption Experiences, Prosumption, and Curating Lifestyles -- The Consequences of Consumption -- Consumer Culture Futures -- References -- "You Are a Socialist Child Like Me": Goods and Identity in Bulgaria -- Introduction -- Socialist Consumption: Coping with Shortages -- Overvaluation of Goods in Socialism: "Be Mine Forever" -- Postsocialism: The Unusual Consumers -- Conclusion -- References -- Consumer Culture from Socialist Yugoslavia to Post-socialist Serbia: Movements and Moments -- From Scratch: Affirming Consumption in Socialist Yugoslavia -- "One Step Forward, Two Steps Backwards": Continuities and Discontinuities -- Changing Society -- Changing Attitudes Toward Materiality, Materialism, and Money -- Changes in the Imaginary Community of Consumers -- Conclusion -- References -- Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook -- Before 1989 -- Bulgaria's Transition to Consumer Society -- The V-Like Structure of the Consumer Revolution from 1989 to 2008 -- The Bulgarian New Deal (1999-2008) -- New Forms of Consumption After the Rise of Social Media -- The Rise of Brands -- Practices and Rituals -- E-Consumption on Facebook -- Names -- Profile Pictures -- Family and Relationships -- Cover Photo -- Timeline/Status -- Likes -- Albums -- Conclusions -- References.