The Dutch Republic and the Birth of Modern Advertising
In: Library of the Written Word Ser
Intro -- The Dutch Republic and the Birth of Modern Advertising -- Copyright -- Contents -- Preface -- List of Illustrations and Tables -- Terms of Use -- Abbreviations of Newspapers -- 1 Newspapers and the Birth of Advertising -- 2 Newspaper Advertising and the Book Industry -- 3 Profit and Opportunity, Networks and Risk -- 4 Commerce and Public Information -- 5 No Saints and Precious Few Heroes -- 6 Disaster and Recovery: Advertising in 1672 and the Williamite Republic -- 7 The Dutch Republic and the Future of Advertising, i: Home Thoughts -- 8 The Dutch Republic and the Future of Advertising, ii: Beyond the Netherlands -- Bibliography -- Index.