Buch(elektronisch)2002

Multinational Enterprises in Emerging Markets

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Abstract

Intro -- Contents -- Preface -- 1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment -- 2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies -- 3. Dealing with Emerging Market Governments: Relationship Building and Development -- 4. Balancing Business Ethics and Culture: Corruption and Personal Networking in Emerging Markets -- 5. Curtailing Liabilities of Foreignness in Emerging Markets: Defensive vs. Offensive Approaches -- 6. Entering Emerging Markets: Where, When, and How -- 7. Partnering with Emerging Market Firms: Joint Venture Formation and Management -- 8. Linking Emerging Market Operations with Global Integration: Parent- Subsidiary Relations -- Case 1. Exxon in China -- Case 2. Wal-Mart in Mexico -- Case 3. Sony in Poland and Brazil -- Case 4. Philip Morris in Russia -- Case 5. Troika Potato Chips -- Index.