In: Critical explorations
Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia / Mohd Hairi Jalis -- The role of tour operators in destination tourism marketing in Malawi / James Malitoni Chilembwe, Victor Ronald Mweiwa, Elson Mankhomwa -- Perception of inbound tour operators of India towards marketing strategies of Ministry of Tourism / S.S. Boora, Kusum, Megha Gupta -- The perception of the effect of tourism on the local community before the Ibiza Smart Island Project / María Dolores Sánchez-Fernández, José Ramon Cardona -- Describing coopetition among destinations : evidence from the UNWTO Silk Road Program / Francesco Redi, Juan Ignacio Pulido Fernandez -- The evolution of tourism destination competitiveness (TDC) models / Mohd HafizMohd Hanafiah, Muhammad Izzat Zulkifly -- Studying the impact of Egyptian hotels' websites marketing on customers' e-satisfaction / Nancy Awad, Sherif Saad Soliman -- The impact of social network on Italian users' behavioural intention for the choice of a medical tourist destination / Francesca Di Virgilio, Angelo A. Camillo, Isabell C. Camillo -- Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness / Arminda Almeida Santana, Sergio Moreno Gil -- A strategic framework for managing the challenges of developing rural tourism destination branding / Samuel Adeyinka-Ojo -- The effect of city brand love on tourist based city brand equity : city branding study in Indonesia / Elia Ardyan, Ari Susanti -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Country of origin effects : the interaction of place and product? / Nick Clifton -- Empirical investigation of relationship among destination brand equity dimensions : a mediation analysis approach / Vikrant Kaushal, Suman Sharma, Nurmahmud Ali -- How foreign tourist intermediaries perceive and sell a destination : the case of Portugal / Ana Mano Gomes, Rui Augusto da Costa, António Carrizo Moreira -- Advancing the global perspective of tourism by examining core and peripheral destinations / Frances Cassidy, Margee Hume -- Travel agencies and tour operators at KidZania : a proactive and innovative approach / Hugues Seraphin, Frederic Dosquet -- The management of archeological sites as tourism resources : the role of information sources / Nuria Huete-Alcocer, María Pilar Martínez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquierdo-Yusta -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Development of positioning taxonomy for a tourist destination Ladakh, India / Natasha Saq.
"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--
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