Re-presentation policies of the fashion industry: discourse, apparatus and power

Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 Re-presentations and Artifices -- Introduction to Part 1 -- Chapter 1 Re-presentation as a Form of Artistic and Cultural Legitimization -- 1.1. The work of art and its reproducibility at the service of the fashion industry -- 1.1.1. Culturization of the purse, and portability of the work of art -- 1.1.2. The purse as an apparatus for commercial and artistic mediation -- 1.2. Book publishing at the service of the fashion brand's cultural value -- 1.2.1. A book as beautiful as a trunk (Louis Vuitton) -- 1.2.2. Literary praise for luxury goods -- 1.3. The popularity of fashion accessories -- 1.3.1. The value of a luxury item through the club model -- 1.4. The exhibited advertising poster -- 1.4.1. Self-referential legitimations -- 1.4.2. Bricolage and illusion: advertising the advertising -- 1.5. The advertising poster as a testimonial discourse -- 1.5.1. The caption as a thematic and generic engagement -- 1.5.2. The presentation of the ready-to-wear collection as an event -- Chapter 2 Investing Symbolically in the Museum, Transforming the Store: Re-presentation as an Iterative Event -- 2.1. From the boutique to heritage enhancement sites -- 2.1.1. The place where the brand's heritage is developed: the advertiser's dual entity -- 2.1.2. Patrimonialization and unadvertization: from forms to formats -- 2.2. The museum exhibition: a communicational pretext -- 2.2.1. Staging a symbolic distribution: from the discontinuous to the continuous -- 2.2.2. The image of a work of art: symbolic distribution and artification -- 2.3. Distribution of marketable goods and contemporary art: the full and the void -- 2.3.1. Cultural missions and department stores -- 2.3.2. From cultural mediations to market mediations (and vice versa).