Successful Public Health Advocacy: Lessons Learned from Massachusetts Legislators

In: SpringerBriefs in Public Health Ser.

Abstract

Intro -- Preface -- Acknowledgments -- Contents -- Endorsement -- About the Author -- About the Contributors -- Chapter 1: Health Disparities: What Are "Health Disparities"? Why Do We Care? Should We Care? -- Introduction -- Public Health and Politics -- Becoming the Chief Health Strategist -- Advocacy -- Coalition Building -- Conclusion -- References -- Chapter 2: "The More You Know, the Further You'll Go" or What Do Legislators Know About Health Disparities and What Does This Mean for Public Health Advocates? -- Notes in the Field -- References -- Chapter 3: How to Get Your Legislator's Attention -- Introduction -- Building Relationships and Political Capital -- Building Relationships -- Building Political Capital -- The Anatomy of the Ask -- Decide What the Specific Ask Is -- Do Your Homework -- Effective Messaging -- The One-Pager or "Leave-Behind" Document -- Get on Their Schedule -- Perfect Your Elevator Speech -- Follow-Up, Follow-Up, Follow-Up -- Conclusion -- References -- Chapter 4: If at First You Don't Succeed… -- The Planned Parenthood Advocacy Fund of Massachusetts' Legislative Priorities in the 2017-2018 Legislative Agenda -- Our 2017-2018 Legislative Successes Included: -- Best Practices for Legislative Advocacy -- Conclusion -- References -- Appendix A: Interview Questions for Legislators -- Index.