Communicating and Strategising Leadership in British Elections: Follow the Leader?

Intro -- Preface -- Contents -- List of Figures -- List of Tables -- Chapter 1: Political Leadership and Contemporary British Election Campaigns -- Leadership and the Personalisation of Politics -- Campaigning -- Placing Leadership into (Post-modern) Campaigning -- Outline of the Book -- Bibliography -- Chapter 2: Hitting the Road -- Locating Visits -- Regional Visits -- Visit Strategy -- Tenure -- Brexit -- Defensive and Expansionist Visits: Picking Your Battles -- Visit Determinants -- Visit Types and Symbolism -- Audience, Access and Security -- Grand-Standing Visits -- Policy-Themed Visits -- Cheerleading -- Campaigning -- Conclusion -- References -- Chapter 3: Preaching to the Converted? -- The Impact of Leader Visits -- Leader Visits and Vote Choice -- Leader Visits as Sources of Voter Mobilisation -- Timing Leader Visits -- The Impact of Visit Types -- Conclusion -- References -- Chapter 4: Follow the Leader? -- Leader Effects in Contemporary Voter Behaviour -- Issue Voting and Incumbency -- Leadership Effects in British General Elections Since 2010 -- Leaders and Voting -- Leader/Party Differentials -- Campaigns and Shifts in Leader Evaluations -- Leaders, Visits and Impact in Contemporary British Elections -- Conclusion -- Bibliography -- Chapter 5: Reporting Leadership -- The Political Press in Britain -- Press Reporting During Elections -- Exploring Leadership Reporting -- Prominence of Leaders in Reporting -- The Personal Is Political -- Reporting Visits -- Standalone Visit Reporting -- When Things Go Wrong -- (In)congruence -- Holding Leaders to Account -- The Final Push -- Gender and Reporting Leadership -- Power-Dressing -- Harridans -- Incumbency Shifts in Reporting -- Conclusion -- Bibliography -- Chapter 6: Partners in Politics -- Gendered Dimensions of Political Partnership -- 2010: Bumps and Lady Macbeth.