Buch(elektronisch)2021

Chinese local new luxury brands in a digitally empowered era: cultivation, transformation and upgrading

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Abstract

Intro -- Preface -- The Future Challenge of China's New Luxury Brand Cultivation -- Abstract -- Contents -- About the Author -- List of Figures -- List of Tables -- 1 Introduction -- 1.1 Significance of Cultivating Local Luxury Goods in China -- 1.1.1 Economic and Politic Background in Marco Perspective -- 1.1.2 Scale Expanding of the Middle and High-End Market: Taking Luxury Goods as an Example -- 1.2 Current Research and Literature Review -- 1.2.1 Research Significance, Techniques and Value -- 1.2.2 Subject Matter, Framework, Content and Methodology -- 1.3 Key Points of the Book -- 1.3.1 Literature Review of Luxury Brand Research and Brand 3.1.1 Management at Home and Abroad -- 1.3.2 Digital Media, Digital Empowerment, Transformation and Upgrading: Literature Review at Home and Abroad -- 1.4 Future Research Trends -- 1.4.1 Development Trends of Existing Luxury Brands in a Digital-Empowered New Economy -- 1.4.2 Existing Research Deficiencies and Future Research Directions -- 2 Conceptual Framework -- 2.1 Concept of Traditional Luxury Brand -- 2.1.1 Definition and Historical Development -- 2.1.2 China's Luxury Market and Consumers Analysis -- 2.2 Chinese Local New Luxury Brands: Enlarging the Definition of Luxury -- 2.2.1 Definition of Chinese Local New Luxury Brands -- 2.2.2 Comparative Study with Different Terms -- 2.2.3 Characteristics of Chinese Local New Luxury Brands -- 2.3 Cultivation of Local New Luxury Brands in the Integration Background of Manufacturing Transformation and Upgrading -- 2.3.1 Transformation and Upgrading of Local Manufacturing Industry -- 2.3.2 Local New Luxury Brands in the New Global Situation -- 2.4 Made in China with High Quality -- 2.4.1 Necessity and Practicality of Cultivating New Luxury Brands in China -- 2.5 Summary -- 3 Connotation and Mechanism.

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Buch(elektronisch)#12021

Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading

In: Springer eBook Collection

Lai, Hongbo

Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.