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Cover -- Brief contents -- Long contents -- List of figures -- List of tables -- List of essential maths -- About the author -- Acknowledgements -- Message to students -- Message to lecturers -- PART I MARKETS IN CONTEXT -- Chapter 1 Key principles -- 1.1 The value of microeconomics -- 1.2 Market environments -- Chapter 2 Perfect markets -- 2.1 The structure of a market -- 2.2 The perfect market: assumptions -- 2.3 Market clearing: WTA = WTP -- 2.4 Individual demand -- 2.5 Firm and market supply -- 2.6 Market clearing: when supply equals demand -- 2.7 Conclusions -- PART II RESOURCE ALLOCATION FOR PEOPLE -- Chapter 3 The budget set -- 3.1 Scarcity -- 3.2 Outline of the standard theory -- 3.3 The acquisition cost of a bundle -- 3.4 Endowments -- 3.5 Conclusions -- Chapter 4 Preferences -- 4.1 Ordering preferences -- 4.2 Essential properties of preferences -- 4.3 Well-behaved preferences -- 4.4 Alternative preference orderings -- 4.5 Conclusions -- Chapter 5 Utility functions -- 5.1 The concept of utility -- 5.2 Utility functions as preference orderings -- 5.3 An introduction to some important utility functions -- 5.4 Conclusions -- Chapter 6 The most-preferred, affordable bundle -- 6.1 Application of the equi-marginal principle -- 6.2 Marginal utility functions -- 6.3 The marginal rate of substitution function -- 6.4 The most-preferred, affordable consumption bundle -- 6.5 The least expensive, acceptable consumption bundle -- 6.6 Conclusions -- Chapter 7 Demand functions -- 7.1 Maximizing utility with any level of income -- 7.2 Maximizing utility as prices change -- 7.3 The price elasticity of demand -- 7.4 Conclusions -- Chapter 8 Price changes -- 8.1 The indirect or compensated demand for a good -- 8.2 Analysing the effects of a price change -- 8.3 The Hicks decomposition of the total effect -- 8.4 The cost of a price change to the consumer.
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