The Indian media business: pandemic and after

The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.The outstanding feature of the fourth edition is a new chapter o

Cover; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -Print; 2 -Television; 3 - Film; 4 - Music; 5 - Radio; 6 - Digital; 7 -Out-of-home; 8 - Events; References and Select Bibliography; Index; About the Author

The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters-on events and out-of-home media-segments not covered by any business book so far. It has case studies on a host of companies and issues-from The Times Group to the future of newspapers to why the Indian animation business can't take off. The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going t

This title presents a comprehensive & detailed perspective on the current state of the Indian media industry. Using case studies from companies such as BCCL and Future Media, Vanita Kohli presents a strong guide to the confusing terrain of the Indian media business

Press -- Television -- Film -- Music -- Radio -- Telecommunications -- Internet