The Business of the FIFA World Cup

Abstract

Intro -- Half Title -- Title Page -- Copyright Page -- Contents -- Contributors -- Acknowledgements -- 1. Introduction -- 2. A Brief History of the FIFA World Cup as a Business -- Introduction -- The World Cup in Historical Perspective -- Early History of the World Cup -- Development of the World Cup as a Mega-event -- Product Development: The Women's FIFA World Cup -- Other Versions: U-17, U-20 and Beach Football -- Conclusion: The Nature of the World Cup as a Business -- References -- 3. Bidding and Hosting Decisions -- Introduction -- Bidding Processes for the World Cups -- FIFA World Cup (Men's) -- FIFA World Cup (Women's) -- FIFA World Cup (U20) -- Bidding Processes Reform -- FIFA World Cup (Men's) -- FIFA World Cup (Women's) -- FIFA World Cup (U20) -- What Distinguishes a Successful Bid from not Successful Ones? -- The Future of Bidding and Hosting -- References -- 4. Politics and Geopolitics in Staging the FIFA World Cup: What Is at Stake for the Hosting Nations? -- Introduction -- The Domestic Politics of Hosting the World Cup -- Developing a strong nation -- Fostering a strong regime -- Restructuring the public space -- Leaving long-term legacies -- Case Study: China, the future of football? -- Hosting a World Cup: Take the Risk or Lose the Chance? -- Limited tangible effects -- International spotlight: A poisoned gift for the host country? -- White elephants: The difficulties behind long-term legacies -- Civil society: The main opponent of the World Cup? -- Conclusion -- References -- 5. Diplomacy, International Relations, Soft Power and the FIFA World Cup -- Introduction -- World Cup Bidding: Process and Action -- The Diplomacy of World Cup Hosting -- Conclusion: Bidding and Hosting in Diplomacy -- References -- 6. Competition Design of the FIFA World Cup -- Introduction -- FIFA Men's World Cup Qualifiers -- Africa (CAF) -- Asia (AFC).