African agency in China's tea trade: commercial networks, brand creation and intellectual property

Intro -- Contents -- Preface -- Acknowledgements -- Figures, Graphs and Table -- Introduction -- 1 The Current Green Tea Business: Trade Networks, Brokerage and Entrepreneurship -- 2 The Agency of Economic Actors in Studies on South-South Trade -- 3 Anthropological Perspectives on Consumption, Branding and Advertisement -- 4 Studies on Brand Value, Intellectual Property and Piracy in Africa -- 5 Research Methodology -- 6 The Organisation of the Book -- 1. The Emergence of the Malian Tea Importers -- 1 The Tea Market, Its Brands and the Malian Tea Plantation -- 2 The Tea Ritual, Tea as National Drink and the Ambiguous Meanings of the Beverage -- 3 The Changing Role of Local Traders and the Emergence of the Global Importers -- 3.1 Malian Traders' Ethnic and Social Identities -- 3.2 Local Terms, Hierarchies and Interaction of Traders -- 3.3 From Caravan Trader to Wholesaler, Importer and Entrepreneur -- 4 The Migrants' Role in Distributing the Green Tea Ritual -- 4.1 Travelling Traders Transport Green Tea to Migrants at the Atlantic Coast -- 4.2 Chinese Green Tea Arrives via Bamako in China -- 2. The Evolution of the Green Tea Brands -- 1 Types of Tea and Forms of Packaging -- 1.1 Types of Chinese Green Teas Sold to Europe -- 1.2 The Types of Tea That Arrived in Morocco and Northern Mali -- 2 The Tea Varieties in Mali and the Chinese Tea Standards -- 2.1 Tea Varieties in Mali, 1960-1991, and the Introduction of Small Tea Packages in the 1990s -- 3 The Emergence and Multiplication of Tea Brands -- 3.1 From Ataya to the Tea Brands -- 3.2 The First Green Tea Brands in Mali and the Success of the 25g Packages -- 3.3 The Multiplication of Tea Brands from the 2000s Onwards -- 4 Twenty Years: A Chronology of the Green Tea Brands 1998-2018 -- 4.1 The Evolution of the Tea Brands -- 4.2 The Evolution of the Types of Teas and Qualities.