Yugoslavia's Sunny Side: A History of Tourism in Socialism (1950s–1980s)

Preface: Some contexts for Yugoslav tourism history / John K. Walton -- Tourism and the making of socialist Yugoslavia: an introduction / Karin Taylor & Hannes Grandits -- Workers into tourists: entitlements, desires, and the realities of social tourism under Yugoslav socialism / Igor Duda -- From comrades to consumers: holidays, leisure time, and ideology in communist Yugoslavia / Rory Yeomans -- The Yugoslav road to international tourism: opening, decentralization, and propaganda in the early 1950s / Igor Tchoukarine -- Travelling to the birthplace of "the Greatest Son of Yugoslav Nations": the construction of Kumrovec as a political tourism destination / Nevena Škrbić Alempijević & Petra Kelemen -- My own Vikendica: holiday cottages as idyll and investment / Karin Taylor -- Highways of desire: cross-bordershopping in former Yugoslavia, 1960s-1980s / Maja Mikula -- Fishing for tourists: tourism and household enterprise in Biograd na Moru / Karin Taylor -- Youth Labor Action (Omladinska radna akcija, ORA) as ideological holiday-making / Dragan Popović -- What to do at the weekend? leisure for happy consumers, refreshed workers, and good citizens / Igor Duda -- Yugoslav unity and Olympic ideology at the 1984 Sarajevo Winter Olympic Games / Kate Meehan Pedrotty -- Yugoslavia as it once was: what tourism and leisure meant for the history of the Socialist Federation / Patrick Hyder Patterson

Cover -- Title page -- Copyright page -- Table of Contents -- Acknowledgements -- Preface: Some Contexts for Yugoslav Tourism History -- Tourism and the Making of Socialist Yugoslavia -- An Introduction -- Part I "Holidays on Command" -- Workers into Tourists: Entitlements, Desires, and the Realities of Social Tourism under Yugoslav Socialism -- From Comrades to Consumers: Holidays, Leisure Time, and Ideology in Communist Yugoslavia -- The Yugoslav Road to International Tourism: Opening, Decentralization, and Propaganda in the Early 1950s -- Part II Tourism and the "Yugoslav Dream" -- Travelling to the Birthplace of "the Greatest Son of Yugoslav Nations": The Construction of Kumrovec as a Political Tourism Destination -- My Own "Vikendica": Holiday Cottages as Idyll and Investment -- Highways of Desire: Cross-Border Shopping in Former Yugoslavia,1960s-1980s -- Part III: Tourism Economies in Transformation -- Fishing for Tourists: Tourism and Household Enterprise in Biograd na Moru -- Youth Labor Action (Omladinska radna akcija, ORA) as Ideological Holiday-Making -- What To Do at the Weekend?Leisure for Happy Consumers, Refreshed Workers, and Good Citizens -- Yugoslav Unity and Olympic Ideology at the 1984 Sarajevo Winter Olympic Games -- Synopsis -- Yugoslavia as It Once Was What Tourism and Leisure Meant for the History of the Socialist Federation -- List of Contributors -- Index -- back cover.