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American culture has been one of the most controversial exports of the United States: greeted with enthusiasm by some, with hostility by others. Yet, few societies escape its influence. However, not all changes should be interpreted simply as "Americanization." The shaping of the postwar world has been much more complex than this term implies as is shown in this volume that explores the links between Americanization and modernity in Western Europe and Japan. In considering the impact of products and images ranging from movies and music to fashion and architecture, a multi-disciplinary group of contributors asks how American culture has been employed internationally in the articulation of postwar identities - be they national or subnational,socially sanctioned or socially transgressive. Their essays on France, Italy, Germany and Japan move beyond the simple paradigms of colonization and democratic modernization, yet retain a sensitivity to the asymmetries in the postwar power relationships between these countries and the United States. An extensive introduction historically locates changing interpretations of American influences abroad and suggests the problems and promises of "Americanization" as an analytical tool. Its comparative focus and interdisciplinary scope will appeal to a wide range of students and scholars of cold war and post-cold war history
World Affairs Online
Intro -- Transactions, Transgressions, Transformations -- Copyright -- Contents -- List of Illustrations -- Acknowledgements -- Notes on Contributors -- Introduction -- Part I. Twentieth-Century Modernities -- Chapter 1. America in the German Imagination -- Chapter 2. Comparative Anti-Americanism in Western Europe -- Chapter 3. Surface Above All? -- Part II. Drawing Cultural Boundaries, Forging the National -- Chapter 4. Persistent Myths of Americanization -- Chapter 5. No More Song and Dance -- Part III: Transnational Stylings -- Chapter 6. American Music, Cold War Liberalism, and German Identities -- Chapter 7. Jukebox Boys -- Chapter 8. The Social Production of Difference -- Part IV. De-essentializing "America" and the "Native -- Chapter 9. Learning from America -- Chapter 10. The French Cinema and Hollywood -- Chapter 11. Waiting for Godzilla -- Select Bibliography -- Index
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