CHIEFS

Abstract

Intro -- Title Page Content -- Part 1: Life in the C-Suite -- IT'S LONELY AT THE TOP -- THE CHANGING WORLD OF COMMUNICATION -- THE ART OF CONTROL -- THE LEADER AS A BRAND -- THE IMPORTANCE OF THE LEADER BRAND -- CREATING YOUR PUBLIC PROFILE -- YOU'RE IN CONTROL OF YOUR BRAND -- INTERNAL COMMUNICATION VIA EXTERNAL MEDIA -- NEVER BE SEEN TO SEEK PUBLICITY -- UNDERSTAND WHAT MAKES THE NEWS -- HOW YOU COMMUNICATE AFFECTS HOW THE COMPANY PERFORMS -- JUST UNDER-PROMISE AND JUST OVER-DELIVER -- SET EXPECTATIONS -- ENJOY THE HONEYMOON WHILE YOU CAN -- YOU CAN FALL IN A HOLE BUT FILL IT UP -- Part 2: Communicating in the C-Suite -- DELIVERING AT THE TOP -- ENGAGING YOUR AUDIENCE WITH STORIES -- WHEN A STORY TELLS IT ALL -- YOU DON'T CREATE CHANGE WITH EMAIL -- TIME FOR A PRESENTATION AND TIME FOR A SPEECH -- AVOIDING NERVES - OR TACKLING THEM -- CONQUERING THE CHALLENGE OF NOTES -- BECOMING POWERFUL -- IT'S THE LITTLE THINGS THAT COUNT -- WHEN STRUCTURE MAKES THE DIFFERENCE -- CENTERING YOURSELF -- RHETORIC - LOVE IT OR HATE IT -- 50mm CAN MAKE A BIG DIFFERENCE -- THE WORDS THAT PROVE YOU'RE NOT CONNECTING -- IF IT FEELS CLUMSY, CHANGE IT -- THERE IS NO 'AUDIENCE' -- CREATE AN AUDIENCE -- GESTURES - BRINGING YOUR SPEECH ALIVE -- GESTURES ARE VISUAL AIDS -- GESTURES CAN BE TOO BIG, AND TOO SMALL -- USE GESTURES TO DESCRIBE -- GESTURES ARE FOR THE AUDIENCE -- KEEP YOUR GESTURES BEHIND THE LECTERN -- TELL US HOW YOU FEEL -- MOVEMENT ABOVE ALL -- MOVEMENT MUST HAVE PURPOSE -- THE POWER OF PRESENT PARTICIPLES -- GET YOUR HAND OUT OF YOUR POCKET! -- EMPATHISE -- TALK BENEFITS, NOT FEATURES -- THE BIG BLACK ARROW -- TAKE THE WIN -- CONVERSATIONAL LANGUAGE -- Part 3: Presenting Financial Results -- THEY'RE JOINED AT THE HIP -- HOW MANY TIMES DO YOU NEED TO TELL THEM? -- CUT DOWN THE NUMBER OF SLIDES -- DON'T USE ANY SLIDES -- DON'T READ THE SLIDES.