Doing Business in India: The PESTEL Framework

In: Management for Professionals Ser.

Abstract

Intro -- Preface -- Contents -- About the Author -- Part IOverview -- 1 Introduction -- India: The Chosen Destination for Business -- Tectonic Policy Shift in 1991 -- Global Uncertainties -- Valuable Human Resource -- Healthy Signs -- World Bank: Ease of Doing Business Index -- India's Upward Movement: Competitive Business Environment -- 2 Hopes and Potential -- Rural India -- Learning the Skills -- Education and Aspirations -- The Younger Generation -- Tough and Resilient -- Coaching Classes -- Frugal Consumption -- Young Girls and Women in India -- Child Marriage: An Exception Now -- Role Models -- Hygiene and Taboos -- Abortion -- Dreams -- 3 Success Stories -- Mercedes-Benz -- Manufacturing in India -- Old Relationship: Tata and Trucks -- Research and Development -- Trademark Issue -- Success in Tough Competition -- Popularity -- Challenges and the Future -- Hindustan Unilever Limited (HUL) -- Lifebuoy: The Red Soap -- Lux: The Beauty Soap for Film Stars -- Dalda: The Vegetable Ghee -- Kwality Wall's: Frozen Desserts -- Part IIThe PESTEL Framework -- 4 Political -- India: A Vibrant Democracy -- Political Alliances -- Political Defections -- Indian National Congress (INC) -- Mahatma Gandhi -- Nehru and Family -- Bhartiya Janata Party (BJP) -- Political Issues -- Personal Laws and the Uniform Civil Code -- Vote Bank Politics -- Wooing Businesspersons -- Union Leaders -- Student Politics and Education -- Nexus Between Politicians and Criminals -- Politics and Administration -- Election of the President of India -- Election of the Vice President of India -- Prime Minister: The De Facto Head -- Political Integration -- Postal Integration -- 5 Economic -- Rich Past -- Agriculture -- Employment -- Protectionist Policies -- Present Scenario -- Demonetisation in 2016 -- GST in 2017 -- Monetary System -- Devaluation and Stability.