CommunicAsian: How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It

Decoding the Asian century: how the bet on modernization has paid off -- Communication vs. communications: all that makes us human -- Purpose and shared values: communications' best engagement model -- Whatever we imagine: from aspiration to inspiration -- Looking for Polaris: how to tackle the global disinformation crisis -- Public diplomacy: leveraging the strong side of soft power -- Human capital: winning with new talent strategies -- AI and big data: enrolling technocracy in communications -- Shenzhen speed and Dubai spirit: engineering the Asianization of communications -- ACCESS and BEAT: two ways to develop future-proof strategies.

Tapping into research and decades of experience in the world s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands