Systematic Literature Reviews in International Marketing: From the Past to the Future Part One

In: International Marketing Review Ser. v.5

Abstract

Cover -- Guest editorial -- A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020 -- A bibliometric review of International Marketing Review (IMR): past, present, and future -- Searching for a new perspective on institutions, networks and the internationalisation of SMEs in emerging economies: A systematic literature review -- Conflict in online consumption communities: a systematic literature review and directions for future research -- Big data-driven strategic orientation in international marketing -- Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda -- Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues -- The determinants of international new venture performance: a review and future research agenda -- International marketing studies in banking and finance: a comprehensive review and integrative framework -- Three decades of export competitiveness literature: systematic review, synthesis and future research agenda.