Buch(elektronisch)2024

Ethnographic Thinking: From Method to Mindset

In: Anthropology and Business Series

Hasbrouck, Jay

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Abstract

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

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Buch(elektronisch)#12018

Ethnographic thinking: from method to mindset

In: Anthropology and business 6

Hasbrouck, Jay

chapter A Starting Place: Design Thinking and Ethnographic Thinking -- part PART I A Few Core Qualities of Ethnographic Thinking -- chapter 1 Cultivating Curiosity -- chapter 2 Expanding Awareness -- chapter 3 Deferring Judgment -- chapter 4 Adapting Thoughtfully -- part PART II The Praxis of Ethnographic Thinking -- chapter 5 Immersing Fully -- chapter 6 Facilitating Tactically -- chapter 7 Documenting Diligently -- part PART III Analysis, Strategy, and Influence -- chapter 8 Analyzing Holistically -- chapter 9 Situating Intentionally -- chapter 10 Storytelling Empathically.

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