Marketing-Management in den deutschen und ägyptischen Sportverbänden: eine vergleichende Analyse

Abstract

The sport federations stand in competition with other federations, with commercial and new leisure enterprises. The sport federations compete with the other federations for members, potenial members, spectators, sponsors and the media. If the sport federations want to exist in these competitions, they must recognize and fulfill the demand desires. That could be reached by a good planning in marketing