Strategic CSR communications

Abstract

Strategic CSR communication : an emerging field / Suzanne C. Beckmann, Mette Morsing & Lucia Reisch -- Corporate social responsibility is a management fashion. So what? / Eric Guthey, Roy Langer and Mette Morsing -- Corporate social responsiveness and public opinion / Steen Vallentin -- Business news and the definition of business and society / Peter Kjær -- Stealth marketing communications : is it ethical? / Roy Langer -- Stakeholder communication strategies / Mette Morsing & Majken Schultz -- Consumers' perceptions of and responses to CSR : so little is known so far / Suzanne C. Beckmann -- Communicating CSR to consumers : an empirical study / Lucia A. Reisch -- The uncertainties of strategic CSR communication : business-NGO relations / Susse Georg -- Communicating CSR issues in supply chains : experiences from Asia / Mette Andersen -- Investor relations and CSR communication : conversing with the forgotten stakeholder / Kai Hockerts -- Reporting consistently on CSR--choosing appropriate discourse strategies / Anne Ellerup Nielsen & Christa Thomsen