Tourism Service Experiences in Vietnam (K)
In: Tourism and Hospitality Development and Management
TOURISM SERVICE EXPERIENCES IN VIETNAM -- TOURISM SERVICE EXPERIENCES IN VIETNAM -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: INTRODUCTION -- Chapter 2: THE TOURISM INDUSTRY IN VIETNAM: CHALLENGES AND OPPORTUNITIES -- Chapter 3: THE CHINESE AND AMERICAN INBOUND MARKETS -- Chapter 4: CHINESE TOURISTS IN THE ASIA CONTEXT -- Chapter 5: WESTERN MARKETS AND UNITED STATES TOURISTS -- Chapter 6: LITERATURE REVIEW -- CULTURE -- THE RELATIONSHIP BETWEEN CULTURE AND PERCEPTIONS -- SERVICE QUALITY - HOST ATTRIBUTES AND PERFORMANCE -- Chapter 7: METHODOLOGY