Bending Opinion: Essays on Persuasion in the Public Domain

In: LUP Academic

Abstract

Intro -- Bending Opinion -- Contents -- Introduction -- part I Fundamentals of Rhetoric -- 1 Deliberation, Free Speech and the Marketplace of Ideas -- 2 Rhetoric, Classicism and Democracy: The Conveyance of Moral and Political Values in Late Antique Rhetorical Education -- 3 Melody and Rhythm in Ancient Political Discourse On How Emotions Induce Persuasion -- 4 Generalizing Stasis Theory for Everyday Use -- 5 Rhetoric and Argumentation -- part ii The Rhetoricof Verbal Presentation -- 6 Generalizing about the Persuasive Effects of Message Variations: The Case of Gain-Framed and Loss-Framed Appeals -- 7 The Contribution of Praeteritio to Arguers' Strategic Maneuvering in the Argumentation Stage of a Discussion -- 8 Limits and Effects of Reductio ad Absurdum Argumentation -- 9 Professionalizing Speech Production Changes in 15 Years of Ministerial Speeches -- 10 The Correlation between Style and Argument in Newspaper Columns -- part iii Rhetoric and the Media -- 11 If This Goes On …: The Rhetorical Construction of Future Problems -- 12 Exploring Everyday Ethos: Ethos Techniques in Online Discussions about Extraordinary Experiences -- 13 The Popular Virgin and the Wolf in Sheep's Clothing: A Case Study of the Imaging of Victims and Offenders -- 14 "Conceptual and Fanciful" or "A Depiction of Reality": Exploiting Visual Modality to Claim EnvironmentalEthos in UK Advertizements for Automotive and Energy Companies (2007-2008) -- part iv Rhetoric and Politics -- 15 Rhetoric and the (Re)Constitution of Collective Identity: The Example of Poland -- 16 Symbolic Power: Political Rhetoric in a State of Exception -- 17 Do New Parties Bring Personalization, a Narrow Issue Agenda and Populist Rhetoric? Evidence from Dutch Election Campaign Coverage from 1998 to 2006 -- 18 Parliamentary Debate and Political Culture: The Dutch Case -- part v The Rhetoric of Topoi.

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Bending opinion: essays on persuasion in the public domain

In: Rhetoric in society

Haaften van, Ton; Jansen, Henrike

Haaften van, Ton; Jansen, Henrike

Abstract

Rhetoric is, from both a practical and a theoretical perspective, essential to the conduct, analysis and evaluation of public debates. After all, the idea of Democracy is closely intertwined with the ideal of transparent decision-making on the basis of open high-quality discussions in the public domain. From classical antiquity till the present time, methods of organizing and conducting public debate and decision-making by which public speakers can effectively construe their message to persuade or to bend opinions of others have been hotly contested. "Bending opinion" is a collection of essays by distinguished international scholars that presents an overview of the state of interdisciplinary scholarship on the art of rhetoric and the varied approaches and methodologies within it, illustrated with relevant examples and compelling case studies

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