Retail marketing in the modern age

Abstract

Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing people: HRM in retailing -- Physical environment and pervasive creativity: bringing the retail store alive -- Location strategy -- The pyramid of performance -- Patronage loyalty and customer relationship management -- Public relations and strategic CSR -- Store management -- Mall management