Value creation: the definitive guide for business leaders
Abstract
Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index
Verfügbarkeit
Sprachen
Englisch
Verlag
SAGE
ISBN
9789351508977, 9789351508991, 9789351508984
Seiten
xli, 239 Seiten, 41 Seiten in verschiedenen Seitenzählungen
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