De como Aécio & Marina ajudaram a eleger Dilma: análises diárias do andamento da campanha eleitoral de 2014 mostram que a prática de um marketing político equivocado contribuiu - e muito! - para a reeleição da presidente

Abstract

Chico Santa Rita, who has worked on over 150 campaigns, partners with historian and political scientist Fernanda Zuccaro to reveal that President Dilma Rousseff was re-elected not for his qualities but for the mistakes of the campaigns of his opponents Aécio Neves and Marina Silva. The authors analyze the presidential campaign and reveal details behind the scenes. They confirm that political marketing sells illusion, deceives people and can criminally misrepresent the facts