Digital analytics for marketing
Abstract
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network
Verfügbarkeit
Themen
Sprachen
Englisch
Verlag
Routledge
ISBN
9781138190672, 9781138190689, 9781315640914
Seiten
xxv, 389 Seiten
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