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Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- An Introduction, of Sorts -- Acknowledgements -- Part 1: Theoretical Concerns -- Am I a Siamese Twin? -- Popular Culture for Pleasure and Profit -- Discovering Pop Culture -- The Ugly Ones: Images of Americans in Asia and Elsewhere -- Part 2: Comics -- Politics in the Comics -- Unflattering Definitions: Significant Stereotypes of Americans in European (French and Italian) Comics -- Dagwood in the American Psyche -- Part 3: Television -- Television as an Instrument of Terror: A Theoretical Perspective -- The Last Word (Television Columns from Focus Magazine) -- The Six Million Dollar Man -- Part 4: Advertising -- Analyzing the Advertisement -- Pale Horse, Pale Bather: An Analysis of the White Horse Advertisement with the Lady in the Bath -- Women and Advertising: Selling with Sex -- The Wednesday Specials as Theatre of the Absurd -- Part 5: Humor -- Humor as a System of Communication -- Huck Finn as an Existential Hero: Making Sense of Absurdity -- The Great Game of Academic -- Part 6: Fads, Foods, Artifacts -- Status in Foods, or Cuisines as Codes -- Yanqui Bread: The Great White Way -- Some Thoughts on Threads -- Varieties of Topless Experience -- Part 7: Amongst the UK -- Hamburger Heaven -- London's Underground as a Work of Art -- Upstairs, Downstairs -- The Pub Life is Changing -- English Encounters
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