Buch(elektronisch)2023
Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
In: Datini Studies in Economic History
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Abstract
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.
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Englisch
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Firenze University Press
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