Political campaign craftsmanship: a professional's guide to campaigning for public office : with a new introduction by the author

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Introduction to the Transaction Edition -- Preface to the Second Edition -- Preface to the First Edition -- Contents -- 1. Setting Up Your Campaign -- Space -- Staffing -- Amateurs or Professionals? -- The Campaign Manager -- Other Paid Staff Members -- Outside Consultants -- Concluding Note on Consultant Selection -- Campaign Voyeurs -- Budgeting -- Control of Expenditures -- How to Raise Money -- 2. Detailing -- Client-Group Analysis (Targeting) -- Decision Making -- Scheduling -- Advance Men -- Street Rallies -- Speakers' Bureaus and Speakers' Guides -- Election Law -- Campaign Lawyers -- Petition Filing Requirements -- Review of Contracts -- Financial Filings -- Canvassing -- Fetitionmg -- Petition Challenges -- The Need to Count -- First Position -- Election Day Procedures -- Post-Election Chores -- 3. Political Research: How to Do It and How to Use It -- Types of Political Research -- Informal Research and Its Limits -- Types of Political Surveys -- Retaining a Survey Consultant -- Costs of Political Research -- Which Decisions Should be Subjected to Research -- Position Papers -- Reconciling Research with Your Instincts -- 4. Doing Survey Research Yourself -- Sample Designing -- Questionnaire Designing -- Pre-Testing the Questionnaire -- Training Interviewers -- Interviewing -- Coding, Editing, and Cross-Tabulating -- Analyzing Results -- 5. Campaign Problems -- Competitive Fund-Raising -- Pooling Resources with Other Candidates -- Control of Theme Development -- Taking the First Loss -- "Improper" Quotations and "Dirty" Tactics -- Newspaper Polls -- Disassociation from the Ticket -- Reversing the Field -- Third Candidates -- Name Identification Problems -- Judicial Races -- Reapportionment The Salami and the Knife -- Scandals