Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers

In: Wang, L., Gunasti K., Shankar, R., Pancras, J. Gopal, R., Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers, MISQ (Management information systems quarterly), Forthcoming