THE SOCIAL SETTING

In: The political quarterly: PQ, Band 31, Heft 3, S. 285-299

Abstract

The greatest single reason for the swing away from Labour is a change in the soc structure in which the professional, white collar & intermediate groups are growing, & the manual Wc is getting smaller, while its soc outlook is being modified. Changes in educ & in the org of industry, full employment, att's towards trade unions, & the pressure towards conformity & concern with status in the new suburbia are among the factors contributing towards this development. An understanding of the changing soc background is of signif for the presentation & putting over of policy attractively to the electorate, & there is a need for large-scale advertising to overcome the current picture of the Labour Party as a dreary, quarrelsome, austerity-loving group. The genious of the Labour Party will only be revealed if it can adapt itself to the realities of econ & soc change. IPSA.