Architektur des grunen Wahlsiegs. Spitzenteam, Grundsatzprogramm und gunstiges Themenumfeld sicherten grunen Erfolg

In: Neue soziale Bewegungen: Forschungsjournal, Band 16, Heft 1, S. 46-51

Abstract

Buttikofer, spokesman of the Green Party, provides a look at its campaign strategy. According to his analysis, three factors were crucial: the basic program, favorable current political issues, & a prominent team. The basic program, which was adopted in spring 2002, established loyalty among party members. The issue agenda in the last weeks of the election campaign was dominated by the (possible) Iraq war & the flood in southern & southeastern Germany. Finally, the prominent party personnel, especially Joschka Fischer, the foreign minister, had an important mobilizing effect. Adapted from the source document.