GreenAction: Die Kampagnen-Community fur Umweltschutz

In: Forschungsjournal Soziale Bewegungen: Analysen zu Demokratie und Zivilgesellschaft, Band 26, Heft 2, S. 134-136

Abstract

GreenAction is a central campaigning-community which is part of Greenpeace Germany. In this contribution, Beate Steffens, the platform's community manager, introduces the project's aims, its current status quo and the reasons for the success the forum has had so far; she also locates the initiative within Greenpeace's wider internet strategy. Opening this forum for non-members, Greenpeace seeks to promote new initiatives and support environmental engagement among younger people, but also intends to enhance the visibility of existing engagement and develop the organisation's dialogical practices. The community's participative campaigning aims to provide space for creative ideas, but also to generate solidarity experiences and support for activists. This article summarizes the basic expectations towards the activating platform and offers a positive preliminary assessment of the "community" approach. Adapted from the source document