Article(print)1957

PUBLIC OPINION BETWEEN ELECTIONS

In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Volume 21, Issue 2, p. 229-236

Wiebe, G. D

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Abstract

Greatest progress toward sci'fic stature in PO res is in those studies where crucial behavior is fungible; that is, where one R's behavior is interchangeable with that of any other R. Examples are exchanging money for goods, or making election ballots. The concepts of Rebound & Reception are proposed as basic to the study of PO power which has its impact in nonfungible form. Rebound includes the issue, the public perceptions of it & the influential behaviors expressing these perceptions. Reception is the disposition of decision makers toward these public reactions. Peer group psychol is basic to the dynamics of Reception. The impact of PO on policy, when opinion registers in non-fungible terms, is Rebound + or minus Reception. AA.

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