On-line and Memory-based: Revisiting the Relationship Between Candidate Evaluation Processing Models
In: Political behavior, Band 34, Heft 2, S. 345-368
Abstract
Reexamining the relationship between the on-line and memory-based information processing models, this study presents a theoretical basis for the co-occurrence of on-line and memory-based processes and proposes a hybrid model. The study empirically tests the hybrid model by employing real-time tracking of participants' reactions to two candidates in a US presidential primary election debate. The findings confirm an independent, but complementary relationship between on-line and memory-based information processing in an individual's candidate evaluation and vote choice. The co-occurrence of the two modes applies to an individual's comparison of candidates as well. The implications of the hybrid model for the functioning of democracy are discussed. Adapted from the source document.
Themen
Sprachen
Englisch
Verlag
Springer, Dordrecht The Netherlands
ISSN: 1573-6687
DOI
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