PUBLIC OPINION POLLS AND THE 1961 PHILIPPINE ELECTION

In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 27, Heft 1, S. 19-27

Abstract

A descriptive analysis based chiefly on material from Philippine newspapers & magazines reflecting the att's of politicians, pol'al parties, & voters toward the use of polls in the 1961 election campaign. Polls became an 'issue' in the campaign, influenced the campaign strategy of the victorious Liberal Party which had been out of office since 1953, placed the incumbent Nacionalista Party on the defensive, & helped improve the 'image' of the Liberals. The study reveals that the involvement of polls in pol is not confined to Western nations. The accuracy of the reputable polls of 1961 indicates that PO res & measurement has progressed considerably in the Philippines &, more signif'ly, that Western techniques of PO res can be utilized in democratic non-Western countries. AA.