TANNER '88 AND THE TELEVISION OF POLITICS

In: New political science: a journal of politics & culture, Band 28, S. 71-84

Abstract

USING A 1988 HOME BOX OFFICE (HBO) SERIES AS A POINT OF DEPARTURE THIS PAPER EXAMINES THE STATE OF MASS-MEDIATED POLITICS. EXAMPLES FROM TANNER '88 REVEAL UNMISTAKABLE SIGNS OF CONTEMPORARY ELECTORAL CAMPAIGNS - STAGE MANAGEMENT, MONITORED PUBLIC OPINION, AND MYTHINFORMATION. PSEUDO-EVENTS REPLACE ACTUAL POLITICAL CIRCUMSTANCES TO CREATE POLITICALLY USEFUL IMAGES. THE CONSCIOUSNESS INDUSTRY, IN CREATING ALMOST UNIVERSAL COMMODIFICATION, HAS FUSED PROPAGANDA AND ADVERTISING IN THE SELLING OF PRODUCTS AND POLITICS. EMPHASIS ON SPECTACLE AND HAPPENING, IMMEDIATE DELIVERY, AND MANIPULATION OF DEMAND REPRESENT IMPORTANT CHANGES IN THE WAY THAT CAPITALISM AND DEMOCRACY WORK. A NEW MODE OF INFORMATION IN WHICH SOCIAL RELATIONS ARE MEDIATED BY ELECTRONIC COMMUNICATION SYSTEMS IS BEING CRATED. BUT SATURATION COVERAGE IN THE MEDIA HAS NOT CRATED A BETTER -INFORMED, MORE ACTIVE ELECTORATE. RATHER, IT HAS REDUCED THE POLITICAL PROCESS TO A LEVEL OF MINDLESS SLOGANS, TRIVIAL ISSUES, AND MEANINGLESS SIMULATIONS.