PROCEEDINGS OF THE TWENTY-FOURTH ANNUAL CONFERENCE OF THE AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH

In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 33, Heft 3, S. 433-486

Abstract

The proceedings of the 24th Annual Conference on PO Res, held May 16-29 at the Hotel Sagamore, Lake George, NY, are presented as follows: (1) Ronald Gatty & Raymond Fink, Proceedings Editors, offer a brief summary of events. (2) Contents of Proceedings; (3) The AAPOR Reward for Exceptionally Distinguished Achievement was awarded to the Roper PO Res Center. A brief mention of previous recipients is made. (4)Abstracts of Papers, Third Annual Student Paper Competition, Chairman: William Paisley (Stanford U, Calif). lst, 2nd & 3rd prize were won as follows: David Knoke (U of Michigan, Ann Arbor), 'The Political Consequences of Economic Class Inconsistencies;' Charles K. Atkin (U of Wisconsin, Madison), 'The Influence of Pre-Election Poll Information on Political Preferences;' & Drury R. Sherrod (Stanford U, Calif), 'A Balance Theory Approach to Candidate Perception.' Honorable mention was made of: Douglas C. Hall (Stanford U, Calif), 'Political Partisanship - An Unobtrusive Field Experiment;' Kent L. Anderson (Stanford U, Calif), 'A Hierarchial Decision Model for Questionnaire Analysis and Interpretation;' & Jonathan Kelley (U of California, Berkeley), 'Dress as Nonverbal Communication.' Mention was made of: Milton Richards (Syracuse U, NY), 'The Effects of Overt Behavior of Alternative Mass Communication Persuasion Strategies - A Controlled Field Experiment;' & Matilda B. Rees, 'Linguistic Problems in Attitude Scales.' Abstracts of all these papers are presented. Then abstracts of contributions under the following headings are offered: Herbert Abelson (Response Analysis Corp), Chairman, THE POLITICAL YEAR THAT WAS: 1968: Warren J. Mitofsky (CBS News), 'Who Voted for Wallace?' Thomas E. Coffin & Sam Tuchman (Nat'l Broadcasting Corp), 'The Influence of Television Election Broadcasts in a Close Election;' Ernest Dichter (Instit for Motivational Res, Inc) & Henry Brenner (Home Testing Instit), 'Personality Characteristics of Undecided Voters;' & John P. Robinson (U of Michigan, Ann Arbor), 'Voter Reaction to Chicago 1968.' Yvan Corbeil (Centre de Recherches sur L'Opinion Publique, Paris, France), Chairman, RESPONSES TO STUDENT PRO- TEST: Joe L. Spaeth (Nat'l Opinion Res Center), 'Public Reactions to College Student Protests;' Stephen Cole (State U of New York, Stony Brook) & Hannelore Adamson (Columbia U, NY), 'The Student Demonstration at Columbia U: Determinants of Faculty Support;' Emanuel H. Demby, 'All the Lonely People;' Richard B. Wirthlin (Brigham Young U, Provo, Utah), &Vincent J. Breglio (California State Coll, Long Beach) 'Public Reaction to Student Protest: The California Case;' S. C. Dodd (U of Washington, Seattle), 'A Feedback Poll for Standardizing Change in Human Systems - A University Case,' Charles Winick (City U of New York, NY), Chairman, THE ISSUE OF OBSCENITY AND PORNOGRAPHY IN CONTEMPORARY MEDIA: Edward Sagarin (City Coll of New York, NY) 'Obscenity in the Underground Press;' David Sonenschein (U of Texas, Austin), 'Sex and Love in the Romance Magazines;' Richard Maisel (New York U, NY), Chairman: CAPAC: AN EXAMPLE OF A MULTI- STUDY: Robert S. Weiss (Harvard Med Sch, Boston), 'Studying Life Organization;' James H. Laue (Harvard Med Sch, Boston), 'Application of the Research by the U.S. Government: Issues of Public Policy and Professional Ethics;' James S. Bacharach (Trendex Inc), 'Methodology of the Study;' Richard Maisel (New York U, NY), 'The Impact of Events.' Ronald Gatty (City U of New York, NY), Chairman, IS OUR METHODOLOGY RELE- VANT TO THE TIMES: Joseph J. M. Saleh (Cantex Corp), 'Observations on the Sociology of Mass Communications;' Eric Josephson (Columbia U, NY) 'Sources and Forms of Resistance to Surveys;' & G. Ray Funkhouser & Nathan Maccoby (Stanford U, Calif), 'The Roll of a Poll in Resolving a University Crisis.' Sidney Hollander (Sidney Hollander Associates), Chairman, DRUGS, TELEVISION, INTEGRATION: TOPICS OF THE TIMES: Hope Lunin Klapper (New York U, NY), "Did Anyone Do Anything That Would be Wrong for You to Do?': Children's Perceptions and Moral Evaluations of Television Programs;' Hugh J. Parry, Mitchell B. Balter, & Ira H. Cisin (George Washington U, Washington DC & Nat'l Instit of Mental Health, Buthesda, Md), 'Primary Levels of Underreporting Psychotropic Drug Use with and without Visual Aids.' Allen H. Baron (Columbia U, NY), Chairman, SPECIAL SESSION ON TRAINING STUDENTS FOR SURVEY METHODOLOGY: Elisabeth Noelle-Neumann (Instit for Demoscopy, Allensbach, Germany), 'Training in Survey Methodology;' Morris Axelrod (Joint Center for Ur Studies of MIT & Harvard, Cambridge, Mass), 'Training Students in Survey Research.' Herbert E. Krugman (General Electric Co), OPEN MEETING ON AAPOR/ APA EARLY INTERNSHIP PROGRAM. Paul B. Sheatsley (Nat'l Opinion Res Center), Moderator, PUBLIC OPINION RESEARCH AS A PUBLIC OPINION ISSUE: Leo Bogart (Bur of Advertising, ANPA), 'Public Priorities, Power Politics, and Polls;' Burns W. Roper (Roper Res Associates, NYC), 'Responsibilities of the Public Opinion Researcher to the Public;' & Philip Meyer (Knight Newspapers), 'The Journalist as Public Opinion Researcher.' Kurt Lang (State U of New York, Stony Brook), Chairman, PUBLIC OPINION, GOVERN- MENTAL COMMISSIONS, AND SOCIAL POLICY: Paul N. Borsky (Columbia U, NY), 'The Use of Social Surveys in Policy;' Fred Schindeler & C. Michael Lanphier (Instit for Behavioral Res), 'Participatory Democracy in Canada: Paths for Survey Research;' Robert Shellow (Office of Public Safety, Washington, DC), 'Social Scientists and Social Action from Within the Establishment.' Robert Brictson (Systems Development Corp), Chairman, A LOOK AT THE FUTURE THROUGH INTERNATIONAL EYES: Jiri Nehnevajsa (U of Pittsburgh, Pa), 'Czechoslovak Intelligentsia Looks at the Future of Czechoslovakia;' G. N. Levine (U of California, Los Angeles), 'A Case Study in Comparative and International Research: Some Perils, Problems, and Solutions;' R. C. Brictson 'Expectations of Colombian Elites Toward Education.' Laure M. Sharp (Bur of Soc Sci Res Inc), Chairman, PUBLIC OPINION AND THE CRISIS IN PUBLIC EDUCATION: Richard M. Johnson (State U of NY, Buffalo), 'Public Schools and Confrontation Politics: The Views of Urban Blacks and Whites;' Jack Schwartz (Philadelphia Board of Educ, Pa), 'A Community Views Its Schools: The Philadelphia Story;' Harland Randolp (Federal City Coll, Washington, DC) 'Public Opinion Research: A Form of Community Participation for Urban Universities.' William T. Moran (Lever Brothers), Chairman, MODELS AND THEIR USE: Eric Marder (Eric Marder Associates Inc), 'A Consumer Behavior Model;' J. T. Linthorst-Homan (Young & Rubicam, NY), 'Which End Is UP? How to Use Marketing Models.' Harold K. Kassarijian (U of California, Los Angeles), Chairman, CONSUMER BEHAVIOR UNDER CHANGING SOCIAL CONDITIONS: Thomas S. Robertson, Douglas J. Dalrymple, & Michael Y. Yosbino (Harvard U, Cambridge, Mass, Indiana U, Bloomington & UCLA, Calif), 'Ethnic Purchasing Behavior As An Aspect of Desired Assimilation;' Harry L. Davis (U of Chicago, Ill), 'A Longitudinal Analysis of Family Decision Making; George S. Day (Stanford U, Calif), 'Attitude Change and the Influence of Brand Advertising;' Joel B. Cohen (U of Illinois, Urbana), 'Product Choice and Consumer Response: Post-Decision Processes.' Norman Perlstein & Charles H. Stember (Brotherhood-in-Action, & Rutgers U, New Brunswick, NJ), Co-Chairmen, BLACK VS. WHITE: BLACKS AND WHITES? Albert E. Gollin (Bur of Soc Sci Res Inc), 'Poor People's Campaign and the March on Washington: Mobilization for Collective Protest;' Landon G. Haynes (Miami Herald, Fla), 'Changes in Negro Attitudes Following the Assassinations of Martin Luthur King and Robert F. Kennedy;' Ann F. Brunswick (Columbia U, NY), 'What Generation Gap? A Comparison of Some Generational Differences Among Blacks and Whites.' The 'Annual Advisory AAPOR Business Meeting' concluded the Conference. M. Maxfield.