Analiza zmagovitih kampanj v mestnih obcinah na lokalnih volitvah leta 2006

In: Lex localis: revija za lokalno samoupravo ; journal of local self-government ; Zeitschrift für lokale Selbstverwaltung, Band 6, Heft 3

Abstract

The study of electoral campaigns is nowadays one of the very topical & popular themes in the field of the scientific-research work. Electoral campaigns can be defined in several ways & from several points of view. In this paper, a campaign is understood as a set of diverse activities performed to influence the electoral result. These activities can be studied according to the political-system, time-space, organizational & instrumental dimensions of their performance. The key purpose of the paper is to analyze & typologize the features of electoral campaigns of today's urban municipality mayors in Slovenia during their standing as candidates in local elections in 2006. By using various methodological & statistical approaches & tools, it was found out in the analyzed cases that electoral campaigns were an important part of the electoral process & that, according to planning features & implementing plans, they were very specific in all the studied municipalities. Because of this, the campaigns in the studied elections were characterized as particular & highly localized. Despite these particularities, four different types of campaigns were highlighted according to the groups of similar features: a) traditional campaigns; b) charismatic candidate campaigns; c) modern local campaigns & d) an intense campaign mosaic. Regardless of the particularities of the campaign activities & processes, it turned out that they played an important role at the local level of political activity. Adapted from the source document.