THE CHANGING CLIMATE FOR PUBLIC OPINION RESEARCH

In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 21, Heft 1, S. 23-27

Abstract

The demand for PO polls has increased greatly in numbers & somewhat in sophistication during the past 20 yrs. Criticism has come heavily from academic circles; support largely from the layman. Polling errors, in 1948 strengthened the position of surveys in the long run, & were partially responsible for the good showing made by the polls in 1956. IPSA.