Globalizacion y ciencias de la comunicacion o de la circularidad concentrica entre Marcuse y McLuhan

In: Revista mexicana de ciencias políticas y sociales, Band 43, Heft 171, S. 13-30

Abstract

Questions what has become a conventional argument throughout media studies, especially in Latin America: the idea that mass media, in general, & new telecommunication technologies, in particular, are gradually objectifying a global society. Undoubtedly, modern societies are increasingly interdependent, particularly at a technological & financial scale. Equally it is difficult to find a place on Earth that cannot be reached by cable, satellite, or Internet. However, this does not mean that modern societies are effectively integrating into some kind of "global village," nor that regional or even small-scale cultural identities are being irremediably lost. On the contrary, in the last 2 decades there has been a resurgence of national, regional, ethnic, & religious identities that, while adopting these new technologies, accentuate their own particular discourse & worldview. Adapted from the source document.