PROCESSES OF OPINION CHANGE

In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 25, Heft 1, S. 57-78

Abstract

Inferences about the meaning of opinion data & predictions of subsequent behavior based on such data require a systematic conceptualization of processes of opinion formation & change. A theoretical model that may be useful for this purpose is presented & its implications for the analysis of PO spelled out. The model is based on a distinction between 3 processes of behavior change resulting from soc influence: compliance, identification & internalization. Each of these processes is characterized by a distinct set of antecedent conditions & a distinct set of consequences. The 3 processes & the antecedents & consequents associated with each are described. Finally, 3 lines of res, conducted within the framework of this model are reviewed: (1) exp'al tests of the antecedent-consequent relationships postulated by the model, (2) application of the model to the study of personality factors in soc influence, & (3) application of the model to a study of the att'inal effects of a stay in a foreign country. AA.