Der Dritte Sektor und Soziale Medien -- Chancen fur Beteiligung und Demokratisierung

In: Forschungsjournal Soziale Bewegungen: Analysen zu Demokratie und Zivilgesellschaft, Band 26, Heft 2, S. 99-108

Abstract

Brigitte Reiser discusses the participatory possibilities offered by social media to the Third Sector, who seldom uses these bottom up functions. Nonprofit organisations could use the internet for networking and participatory purposes, hence strengthening their profile as civic organisation. Citizens want to see day-to-day participation possibilities and their expertise can offer great added value to non-profit organisations. Hence, nonprofit organisations need to decentralise their structures and decision-making processes and make participation a central element of their work. Social media can play an important role in this. But as yet, not everyone involved in the Third Sector is aware of this potential. The digital space continues to be uncharted territory for many, especially smaller associations and those with older members. In that regard, strategies to foster the digital inclusion of the Third Sector are of critical importance. Adapted from the source document