The Transformation of Political Leadership?

Abstract

An undeniable correlation exists between political leadership & the media environment. This is particularly the case when a president masters the technique of communicating directly with the American people & finds his political power intensified. In this era of growing public disdain for the press & more open & direct media communication between politicians & the public (via the Internet, satellite communication, etc), political leadership is experiencing a newfound period of power. The citizen is no longer simply a spectator, nor is media the sole moderator. As a result, political leaders are more able to set a national agenda, while citizens are empowered to participate in a more direct form of democracy. 59 References. K. A. Larsen