Culture and Globalization: Theoretical Models and Emerging Trends

Abstract

Leading theoretical models used to analyze cultural globalization are reviewed, including those based on (1) cultural or media imperialism, (2) cultural flows/networks, & (3) reception theory. After tracing the development of these models & noting ways that they have been revised with changes in the factors driving cultural globalization, an alternative perspective is advanced that situates the global dissemination of culture in policy strategies effected at the local/urban, national, & international levels. Techniques employed by nations, cultural organizations, & global cities to preserve, protect, & enhance their cultural resources so as to make them more attractive to visitors/consumers at home or for exportation to foreign markets are reviewed. Several strategies used to resist global cultures are also identified. 57 References. K. Hyatt Stewart